branding.

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. Your brand assets are all the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers' minds. A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.